This is the story of how Phil Knight found his purpose in life, and grew one of the world’s best-known brands around it. In addition to being the epitome of a successful entrepreneur, Phil Knight is a skilled writer. I have read many biographies about fascinating people who just don’t have the gift of good writing, so it is a rare treat to get both in one book.
The story starts in the late 1950s when Phil is a fresh college graduate who likes to run. He weaves a great deal of personal and social history in to the story of his business. Knight talks about how running wasn’t the common leisure activity it has grown into today. When he started in the shoe business his market was college, high school and serious track athletes. He dreamed of a time when people would wear his shoes to the grocery store, or to take their kids to school. If you own a pair of Nikes you know that dream has come true!
Another key part of the Nike story is Knight’s work networking and working with business people in China and Japan, and how shoe factories evolved. The history of the iconic Nike swoosh is included in this book, as well as the easy to spot bright orange shoe boxes. One aspect of Knight’s story I found interesting was how he built his core team of trusted colleagues. His former track coach, who he both admired and feared, was his first business partner. This man had been tinkering with track shoes his whole life, and was fascinated with the developments that were possible to make his athletes run faster. Knight engaged others who were keen marketers, savvy negotiators and tireless innovators.